My Process.
Strategy.
Ask questions first. Before jumping into design I always make sure that we’re asking the right questions and trying to accomplish the right goals. This stage includes market research, competitive analysis, consulting and brainstorming.
Preparation.
Prep-work! Preparation is king. Gaining valuable insights into available data can be what makes or breaks a project. This stage can include analytics research, user insights, information architecture, as well as starting the wire-framing process.
Design.
Now for the fun part! After gaining as much insight as possible it’s time to turn those awesome wire-frames into high-fidelity mock-ups and prototypes. This is usually an iterative process involving Sketch, InVision as well as the Adobe Creative Suite.
Development.
Ones and Zeros. I support the development team by providing assets, style guides, annotated mockups and prototypes. Bridging the gap between design and execution is such an important part of the UI/UX process.
I am a seasoned Visual Designer with over fifteen years of on-the-job experience, twelve of which have been in an agency environment. I love all things design and have mastered the art of crafting a company’s visual brand across multiple mediums.
My career began as a Print Designer and Digital Illustrator in Orlando Florida. Over the years I have branched out into the world of Web and Digital. My time in Web and E-commerce has taught me how to apply the science and practicality of UX and UI without losing the flair and beauty that make a layout unique. I enjoy all aspects of the creative process from discovery through execution, and remain involved throughout the development and testing phases to ensure the vision is fully realized in the final product.
I believe the best designs come from an iterative and collaborative process. Maintaining constant focus on efficient and effective work-flows is what creates a seamless experience for my team, the client, and the end user.
Above all else, I don’t take myself too seriously. I try to keep a positive attitude as well as a sense of humor in almost everything I do. Life is too short. Let’s have some fun and create something special!